1Capture vs AB Tasty: Pricing, Reviews, and the Best Alternative

1Capture converts trials into customers, and AB Tasty tests and personalizes whole sites

• If you want testing, personalization, shopper search and analytics for a whole site in one suite, AB Tasty (now part of Wingify) covers that ground.
• If your immediate goal is multiplying trial-to-paid conversion rates with minimal effort (including smart payment capture at signup, AI-optimized trial pages, and tier-based pricing), 1Capture is purpose-built for that.

Start For Free Free forever under $10K MRR. No credit card.

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AB Tasty and VWO became one company, Wingify, in 2026

• On 20 January 2026 AB Tasty and VWO announced they were combining into one company, led by Everstone Capital, with more than $100 million in annual revenue and more than 4,000 customers.
• AB Tasty's two co-founders, Rémi Aubert and Alix de Sagazan, took senior roles in the new company, and VWO co-founder Sparsh Gupta became its chief executive.
• On 16 September 2026 the company launched Wingify as the single brand for both. abtasty.com now redirects to wingify.com, and the Wingify site keeps an AB Tasty login for existing customers.

Sources: Wingify's announcement, 20 January 2026, Wingify's press release, 16 September 2026, TechCrunch, 20 January 2026.

Also weighing VWO? Read 1Capture vs VWO.

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AB Tasty's pricing page now sends you to Wingify, which shows no prices

abtasty.com/pricing redirects to wingify.com/pricing. That page lists three plans for each product, Growth, Pro and Enterprise, and every plan button reads "Schedule a Demo". Wingify says its pricing is custom, set by traffic volume, the products and plans you pick, and the scope of the setup.

Wingify also says it discounts product bundles and longer contracts, and that its Wingz AI Core plan comes free with every paid product.

Sources:

• Wingify pricing (abtasty.com/pricing redirects here)
• Wingify free trial
• 1Capture pricing
• Last verified: October 2026

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Wingify's suite is broad, and trial payment capture is not part of it

The Wingify site groups its platform into six areas:

• Experimentation: A/B testing, split URL testing and multivariate testing (wingify.com/experimentation).
• Personalization: segmentation and targeting, Emotions, Predictive Data and Data Studio (wingify.com/personalization).
• Commerce: search, recommendations and merchandising (wingify.com/commerce).
• Feature management: feature rollouts, feature experimentation and mobile app testing (wingify.com/feature-management).
• Analytics: behavior analytics, journey analytics and user feedback (wingify.com/analytics).
• Customer engagement: browser push notifications (wingify.com/customer-engagement).

None of those pages, or the pricing page, lists payment capture at trial signup.

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Here is how 1Capture and AB Tasty compare, feature by feature

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Choose by whether you need a site-wide suite or trial conversion

Choose AB Tasty (Wingify) if you:

• Run a large site or store and want testing, personalization, search and recommendations from one vendor
• Need feature flags, mobile app testing or push notifications alongside experiments
• Are comfortable asking for a quote, because no price is published
• Have a team to run an ongoing optimization program

Choose 1Capture if you:

• Want to multiply trial conversion rates immediately
• Need smart payment capture at trial signup
• Want AI-powered trial page optimization with quick setup
• Prefer pricing that scales with your revenue (free under $10K MRR, paid plans from $95/mo)
• Focus specifically on trial-to-paid conversion rather than general testing

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You can run 1Capture next to AB Tasty instead of replacing it

1. Keep AB Tasty for site-wide testing and personalization
2. Add 1Capture for trial pages and payment capture at signup
3. Split the jobs: 1Capture optimizes trial conversion; Wingify handles the rest of the site
4. Watch both numbers: trial-to-paid conversion and your general experiment results

Internal links: /how-it-works, /pricing, /features/ai-optimization, 1Capture vs VWO

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Answers to the questions people ask about AB Tasty

Is AB Tasty the same company as VWO now?

Yes. They announced they were combining on 20 January 2026 and launched Wingify as the single brand for both on 16 September 2026. Source: Wingify's announcement and press release

How much does AB Tasty cost?

AB Tasty's pricing page now redirects to Wingify's, which publishes no prices. It lists Growth, Pro and Enterprise plans for each product and asks you to book a demo for a quote. Pricing is based on monthly active users. Source: Wingify pricing, checked October 2026

Does AB Tasty have a free trial?

Wingify offers a free trial for 30 days. Source: Wingify free trial, checked October 2026

Can existing AB Tasty customers still log in?

Yes. The Wingify site has an AB Tasty login next to its own. At the January announcement the company said existing client relationships, contracts, pricing, service levels and support remain unchanged. Source: Wingify's site header and Wingify's announcement

Can AB Tasty help with trial conversion optimization?

Wingify can test and personalize the pages around your trial, but trial payment capture is not among its listed products. For specialized trial conversion optimization with A/B-tested trial pages, payment capture at signup, and trial-specific analytics, 1Capture is purpose-built for that use case.

Can I use both AB Tasty and 1Capture together?

Yes, they complement each other well: 1Capture handles specialized trial conversion optimization, while AB Tasty manages broader website experimentation and personalization. This provides comprehensive optimization coverage.

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1Capture is free under $10K MRR and live in about 5 minutes

While AB Tasty covers whole-site testing and personalization, 1Capture is built specifically to multiply your trial-to-paid conversions with AI-powered optimization and smart payment capture.

Start For Free Free forever under $10K MRR. No credit card.