#saas metrics

Articles and guides tagged with "saas metrics".(4 articles)

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Conversion Optimization

What Is Conversion Rate Optimization (CRO)? Methods and Metrics

A reference guide to conversion rate optimization: how conversion rates are calculated (including micro vs macro conversions), A/B testing mechanics from randomization to statistical significance and power, multivariate and bandit testing, funnel analysis with a worked example, qualitative research, prioritization frameworks, trial-to-paid conversion levers, common pitfalls, and a metrics glossary.

Robby Frank

16 min read

July 20, 2026

#conversion optimization#a/b testing#experimentation

Tool Reviews

ChartMogul Review: Pricing, Plans, Cost and Alternatives

ChartMogul tracks MRR, churn and other subscription metrics. It is free up to $10K MRR, then from $57 a month billed annually, checked 14 October 2026.

Robby Frank

7 min read

January 21, 2026

#tool review#SaaS analytics#subscription metrics

Tool Reviews

Latka Review: The 'Hard-to-Get' Data Blueprint for SaaS Investors

Latka is a comprehensive SaaS database that focuses on 'hard-to-get' metrics like revenue, valuation, churn, CAC (Customer Acquisition Cost), and LTV (Lifetime Value). Unlike competitors that use algorithms to guess revenue, Latka's data is built from over 2,225 manual interviews with SaaS founders on the world-renowned 'The Top' podcast. Review of features, pricing, and value for SaaS investors.

Robby Frank

6 min read

December 18, 2025

#tool review#SaaS database#venture capital

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Trial Conversion Optimization

Free Trial Conversion Benchmarks: The 2025 and 2026 Data

The median free-to-paid conversion rate is 8% in a 2026 survey of 200 software products, and 30% when the trial takes a card. Each figure has its source.

Robby Frank

14 min read

August 12, 2025

#benchmarks#trial to paid#conversion rates