Our SparkToro review covers every plan and its price

Most marketing research tells you what people search for. SparkToro tells you where they spend time: the sites they read, the podcasts they download and the accounts they follow. This review covers what SparkToro does, what each plan cost on 16 October 2026 and who it suits.

SparkToro shows you where an audience spends time online.

SparkToro puts its pitch plainly: "Your customers won't tell you where they go online. SparkToro will." You describe an audience in a sentence, and a report shows:

• Websites, press and publications the audience reads, ranked by how much more than average they engage with them.
• Podcasts and YouTube channels with real audience overlap.
• Social accounts the audience follows and the social networks it uses.
• Demographics: age, gender, seniority, company size, salary and location.
• Search keywords, Reddit subscriptions and AI tool usage.

SparkToro suggests using a report for copy, content, positioning, outreach, media plans and strategy briefs.

SparkToro's paid plans run from $38 to $225 a month billed yearly.

These were the prices on sparktoro.com on 16 October 2026, billed yearly.

Paid monthly, Business is $150 and Agency $300 a month. The free plan shows preview data only; every paid plan gets all data types and MCP access. Business adds the Take Action and Persona Builder features, and Agency adds single sign-on. The SparkToro API is a separate product, sold in pay-as-you-go credit bundles.

Divide the yearly price by the reports it includes, and the plans look very different. A Personal report costs about $9.38, a Business report $4.48 and an Agency report $0.90.

Rand Fishkin co-founded SparkToro and runs it as CEO.

In the walkthrough video on SparkToro's home page, Rand Fishkin introduces himself as co-founder and CEO of SparkToro.

SparkToro suits marketers choosing where to show up.

SparkToro is worth it before you spend on a new channel.

For a founder about to sponsor a podcast or buy ads on a new site, yes. Start with the free previews to see whether your audience shows up clearly. If you research audiences every week, Business at $112 a month billed yearly brings each report under $5.

Sources, all read on 16 October 2026: SparkToro's home page and pricing page.

1Capture is built for SaaS founders who run free trials.

SparkToro shows you where your future customers spend time online. If what you sell is software with a free trial, 1Capture works on the step after the signup. It is a Stripe Partner Solution and runs on the Stripe account you already have.

• Five-minute setup. Connect Stripe in 2 minutes with no developer: one secure connection, nothing to migrate and no code to deploy.
• First payments collected automatically. The first payment is collected in the last 2 hours of the trial, and a payment that fails is retried up to 10 times, with an alert to you.
• A trial page you can test. 1Capture tests versions of your trial page on an even split and shows you which one wins.
• Every conversion attributed. Every signup is tagged with its UTM source and click IDs, so you see which campaigns bring paying customers.
• No transaction fees. Every charge runs on your own Stripe account, and 1Capture takes no cut.

1Capture is free forever under $10K MRR, with no credit card to start. See 1Capture's pricing, or read more about trial conversion on the 1Capture blog.

Integrate 1Capture with your Stripe account in 5 minutes →