#e commerce

Drip Review: The 'Behavior-Based' Automation Blueprint for B2C Brands

Drip is a powerful marketing automation platform designed specifically for B2C businesses, including e-commerce stores, creators, and online educators. Unlike traditional email service providers that treat every subscriber as a row in a spreadsheet, Drip treats them as unique individuals with specific behaviors. Review of features, pricing, and value for B2C brands.