Our Kit review covers the old ConvertKit and its prices

If you searched for a ConvertKit review, this is the same product under its new name. Kit sells email marketing to creators, and its free plan now covers up to 10,000 subscribers. This review covers what Kit does, what each plan cost on 16 October 2026 and who it suits.

Kit is the email platform that used to be called ConvertKit.

Kit describes itself as "Kit (formerly ConvertKit)", an email marketing and newsletter platform that helps creators turn audience insights into revenue. It says it is trusted by 550,000+ creator business owners. Its main features are:

• Landing pages and forms, unlimited on every plan, to collect subscribers.
• Email broadcasts, plus tagging and segmentation of your audience.
• Visual Automations, for welcome sequences, launches and nurture campaigns that run on their own.
• Selling: digital products and paid newsletter subscriptions, sold through Kit.
• Subscriber Signals, which show subscribers' demographics and social followings and build a sponsor-ready audience report.
• The Kit MCP, which connects Kit to an AI tool so you can ask questions about your list, tag subscribers and draft emails from the chat.

Paid plans start with a 14-day free trial with no credit card, and Kit includes migration from your old tool.

Kit is free up to 10,000 subscribers, and paid plans start at $33 a month.

These were the prices on kit.com on 16 October 2026 for a list of 1,000 subscribers. Paid prices rise with the size of your list, and paying yearly saves 17%.

Pro also lets you edit links in emails you already sent, and comes with priority support.

Nathan Barry founded Kit and runs it as CEO.

Kit's own site lists Nathan Barry as its founder and CEO. Its About page says the company has 114 team members across 86 cities.

Kit suits creators who sell to their audience by email.

Kit is worth it for most creators, starting on the free plan.

For a newsletter writer or a founder building an audience, yes. The free plan covers 10,000 subscribers with unlimited forms and broadcasts, which is enough to grow for a long time before paying. Move to Creator, $33 a month billed yearly at 1,000 subscribers, when you want automations to do the follow-up for you.

Sources, all read on 16 October 2026: Kit's home page, pricing page and About page.

1Capture is built for SaaS founders who run free trials.

Kit grows your audience by email. If what you sell is software with a free trial, 1Capture works on the step after the signup. It is a Stripe Partner Solution and runs on the Stripe account you already have.

• Five-minute setup. Connect Stripe in 2 minutes with no developer: one secure connection, nothing to migrate and no code to deploy.
• First payments collected automatically. The first payment is collected in the last 2 hours of the trial, and a payment that fails is retried up to 10 times, with an alert to you.
• A trial page you can test. 1Capture tests versions of your trial page on an even split and shows you which one wins.
• Every conversion attributed. Every signup is tagged with its UTM source and click IDs, so you see which campaigns bring paying customers.
• No transaction fees. Every charge runs on your own Stripe account, and 1Capture takes no cut.

1Capture is free forever under $10K MRR, with no credit card to start. See 1Capture's pricing, or read more about trial conversion on the 1Capture blog.

Integrate 1Capture with your Stripe account in 5 minutes →