Quick Answer: Tally is a powerful, no-code online form builder that lets you create professional forms by simply typing on a page. With a Notion-like slash command system, unlimited forms and submissions on the free tier, and advanced features like conditional logic and Stripe payments, Tally is arguably the best free form builder on the market in 2026. It's perfect for startups and creators who want forms that look custom-coded without the complexity or cost of traditional form builders.
In the world of SaaS, most form builders follow a predictable pattern: they offer a "free" tier that feels like a prison, capping your submissions just as your marketing starts to work. According to HubSpot, simplifying form design can increase conversion rates by up to 10-15%. However, many tools hide these "simplifying" features behind expensive monthly subscriptions.
Enter Tally.
Tally is a game-changer for creators and startups, offering an intuitive, "document-like" building experience that feels more like writing in Notion than wrestling with a legacy database. In this Tally review, we'll explore why this Belgian startup is disrupting the form-building industry with its generous free-forever model.
Tally is a powerful, no-code online form builder that lets users create professional forms by simply typing on a page. Unlike traditional builders that use complex sidebar menus, Tally uses a "slash command" system similar to Notion, allowing you to insert blocks for text, checkboxes, file uploads, and payment buttons instantly.
The platform is designed for versatility, powering over 500,000+ teams at companies like Notion and Make. Whether you need a simple contact form or a complex payment checkout, Tally handles it with no code required.
The trust and transparency behind Tally stem from its co-founders, Marie Martens and Filip Minev. Based in Belgium, the pair launched Tally in 2020 after becoming frustrated with the limitations and high costs of existing form builders.
Marie, often active on X (@MarieMartens), has been a vocal advocate for the "Build in Public" movement, sharing Tally's growth metrics and roadmap openly with the community. This founder-led DNA ensures that Tally remains focused on user-friendly design and fair usage, rather than aggressive monetization.
Tally prioritizes access for creators and small businesses by offering a powerful free tier and straightforward paid upgrades.
Tally is arguably the best free-form builder on the market in 2026. By removing the "submission ceiling" that plagues other tools, it allows startups to scale their lead generation and feedback loops without immediate financial pressure. If you want forms that look like they were custom-coded for your brand, Tally is a top-tier recommendation.
Once you have used Tally to build high-converting checkout forms and your revenue begins to scale, you face a new, invisible threat: Revenue Leakage.
Attracting a customer through a beautiful Tally form is a victory. However, if those payments are coming through Stripe, you are vulnerable to "serial disputers" users who sign up, consume your service, and then hit you with a fraudulent chargeback. As Zippia notes, while lead generation drives growth, the "back-end" of the transaction remains the most vulnerable point for modern SaaS founders.
If you are using Tally to collect payments or registrations, you need 1Capture to protect the money you earn.
1Capture is a Stripe-partnered revenue recovery and fraud prevention tool that acts as your brand's financial shield. While Tally helps you win the "sprint" of customer acquisition, 1Capture ensures you win the "marathon" of profitability.
Why 1Capture is a non-negotiable for your stack:
Don't let payment fraud kill the momentum your professional forms have built. Use Tally to build your dream, and visit 1Capture Pricing to ensure every dollar stays in your pocket.
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