
Quick Answer: SiteGPT is a personalized AI chatbot builder that allows you to train a custom model on your own website content, documentation, or uploaded files. Unlike generic versions of ChatGPT, SiteGPT restricts its knowledge to your data, ensuring that it doesn't "hallucinate" information about your competitors or provide incorrect product details. With instant data syncing, hybrid support with human escalation, and lead generation capabilities, SiteGPT bridges the gap between generic AI and personalized support, making it an exceptional investment for founders looking to reclaim hours of their day and provide instant gratification to their users.
In the current SaaS landscape, customer support is often the primary bottleneck for scaling. Founders and support teams are frequently bogged down by the same repetitive questions, leading to burnout and delayed response times. According to research from HubSpot, 90% of customers rate an "immediate" response as important or very important when they have a customer service question.
SiteGPT enters the market with a bold promise: "Make AI your expert customer support agent." It's essentially a way to clone your knowledge base into a chatbot that sounds just like your brand. In this SiteGPT review, we'll dive into whether this tool can truly automate your help desk or if it's just another AI wrapper.
SiteGPT is a personalized AI chatbot builder that allows you to train a custom model on your own website content, documentation, or uploaded files. Unlike generic versions of ChatGPT, SiteGPT restricts its knowledge to your data, ensuring that it doesn't "hallucinate" information about your competitors or provide incorrect product details.
The platform is designed for ease of use, allowing non-technical founders to deploy a sophisticated support agent in minutes. It supports over 95 languages, making it a viable solution for global SaaS companies.

Building trust in AI tools starts with understanding the vision behind them. SiteGPT was founded by Bhanu Teja, a well-known indie developer and founder who has a track record of building user-centric SaaS tools (including Feather).
Bhanu is a prominent figure in the "Build in Public" community on X (Twitter), where he frequently shares updates, revenue milestones, and product roadmaps. This transparency has earned SiteGPT a high level of EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness), distinguishing it from anonymous "black-box" AI startups.

- Instant Data Syncing: You can train your bot by simply entering your website URL, uploading PDFs/DOCX files, or pasting raw text. The AI scans the content and becomes an expert on your product instantly.
- Hybrid Support (Human Escalation): While the AI handles the majority of queries, SiteGPT allows for a seamless transition to a human agent when a query becomes too complex, integrating with tools like Intercom and Zendesk.
- Lead Generation: Beyond just answering questions, the chatbot can be configured to capture visitor details (names and emails), effectively acting as a 24/7 sales assistant.

SiteGPT offers a tiered pricing model that scales with your needs:
- 7-Day Free Trial: Full access to test the bot on your own data.
- Starter Plan: Designed for small projects with limited training pages.
- Professional/Growth Plans: Scalable tiers that offer more messages per month, advanced GPT-4 models, and deeper integrations.
- Chatbase: Perhaps the most direct competitor, offering similar data-training capabilities.
- Intercom (Fin): An enterprise-grade AI bot. While powerful, it often comes with a much steeper price tag and a steeper learning curve.
- Custom LLM Builds: Building a bot using the OpenAI API directly. This offers maximum control but requires significant engineering resources to maintain.
If you are looking to reclaim hours of your day and provide instant gratification to your users, SiteGPT is an exceptional investment. It bridges the gap between generic AI and personalized support, making it an essential tool for the modern "lean" startup.
Once you have successfully automated your customer support with SiteGPT, your team is free to focus on what matters: growth. However, as your transaction volume increases, you face a new, invisible threat: Revenue Leakage.
Automated support can resolve technical issues, but it can't stop "Serial Disputers" users who use your service and then fraudulently claim a chargeback through Stripe. According to Gartner, as digital commerce grows, so does the sophistication of payment fraud. This is where your tech stack needs a final, crucial addition.
1Capture is a specialized revenue recovery tool and a verified Stripe Partner. While SiteGPT handles your user queries, 1Capture handles your profit protection.

- 5-Minute Setup: You don't need a developer. 1Capture integrates with your Stripe account in minutes to start monitoring for high-risk activity.
- Block Serial Disputers: Our platform identifies and blocks users with a history of "friendly fraud" across the Stripe network, preventing them from even making a purchase.
- Smart Charge Technology: Our proprietary Smart Charge system uses pre-authorization logic to validate payment methods, reducing failed payments by up to 40%.
- 3.7x Revenue Growth: By eliminating fraudulent churn and recovering failed payments, our users see an average of 3.7x growth in retained revenue.
Scaling your support with SiteGPT is a smart move. Protecting the revenue that growth generates with 1Capture is a necessary step. View our Pricing Plans or read more about how to safeguard your SaaS on the 1Capture Blog.
Integrate 1Capture with your Stripe account in 5 minutes →