Quick Answer: Latka is a comprehensive SaaS database that focuses on "hard-to-get" metrics like revenue, valuation, churn, CAC (Customer Acquisition Cost), and LTV (Lifetime Value). Unlike competitors that use algorithms to guess revenue, Latka's data is built from over 2,225 manual interviews with SaaS founders on the world-renowned "The Top" podcast. The platform currently tracks over 90,000 companies, allowing users to filter by specific growth rates, team sizes across engineering or marketing, and even ownership percentages. For anyone looking to benchmark their performance or find the "unicorns of tomorrow" before they hit the headlines, Latka provides a visual knowledge base that is unmatched in its specificity. Latka is an indispensable resource for anyone who needs to look under the hood of the SaaS industry. Whether you are a VC sourcing your next deal or a founder trying to benchmark your CAC and Churn against peers, the data provided here is actionable and unique. It effectively takes the "audio data" from thousands of hours of interviews and turns it into a searchable, high-ROI asset.
In the hyper-competitive world of B2B SaaS, information is the ultimate currency. While most market intelligence platforms rely on web scraping and third-party estimates, Gartner reports that the global software market is increasingly driven by niche, specialised data that traditional scrapers often miss. Investors and founders need more than just "estimated traffic"; they need the real numbers.
Enter Latka (GetLatka). It isn't just another business directory; it is a proprietary vault of SaaS metrics sourced directly from the mouths of the CEOs themselves. In this Latka review, we'll look at how this platform has become a "secret weapon" for M&A, venture capital, and growth-minded founders.
Latka is a comprehensive SaaS database that focuses on "hard-to-get" metrics like revenue, valuation, churn, CAC (Customer Acquisition Cost), and LTV (Lifetime Value). Unlike competitors that use algorithms to guess revenue, Latka's data is built from over 2,225 manual interviews with SaaS founders on the world-renowned "The Top" podcast.
The platform currently tracks over 90,000 companies, allowing users to filter by specific growth rates, team sizes across engineering or marketing, and even ownership percentages. For anyone looking to benchmark their performance or find the "unicorns of tomorrow" before they hit the headlines, Latka provides a visual knowledge base that is unmatched in its specificity.
The platform's credibility (EEAT) is rooted in its founder, Nathan Latka.
Nathan is a well-known entrepreneur, author of the bestseller How to Be a Capitalist Without Any Capital, and host of "The Top" podcast. His unique interview style, characterised by a relentless focus on getting CEOs to reveal their actual ARR (Annual Recurring Revenue), has created a data moat that traditional financial platforms struggle to replicate. Nathan's reputation in the SaaS community as a "straight-talker" ensures that the data on GetLatka isn't just fluffed-up marketing numbers, but verified insights from the leaders of the industry.
Latka offers tiered access based on the depth of data and search capability required:
Latka is an indispensable resource for anyone who needs to look under the hood of the SaaS industry. Whether you are a VC sourcing your next deal or a founder trying to benchmark your CAC and Churn against peers, the data provided here is actionable and unique. It effectively takes the "audio data" from thousands of hours of interviews and turns it into a searchable, high-ROI asset.
Now that you have analysed the world's most successful startups on Latka and understood the benchmarks for growth, you need to ensure your own SaaS metrics, specifically your revenue, are protected.
The biggest threat to a SaaS company's LTV and profit isn't just competition; it's revenue leakage. As you scale, you become a target for "serial disputers" and trial fraudsters who can cripple your Stripe account and tank your valuation during due diligence.
While Latka helps you find the "next big thing," 1Capture helps you be the next big thing by ensuring your revenue actually stays in your bank account.
1Capture is a Stripe-partnered revenue recovery and fraud prevention tool designed to act as your brand's financial shield. While you use Latka to find M&A targets or sales leads, 1Capture works in the background to ensure your own business is "Acquire-ready" by maximising your retained earnings.
Don't let payment fraud devalue your life's work. Build your SaaS with the best data from Latka, and visit 1Capture Pricing to ensure you keep every dollar you earn.
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