Quick Answer: Fathom Analytics is a simple, privacy-focused web analytics platform. Unlike traditional trackers, Fathom does not use cookies, meaning you can finally ditch those annoying GDPR cookie banners. It provides a single-page dashboard that tells you exactly what you need to know about your traffic in seconds. Fathom Analytics is the premier choice for founders who value speed, simplicity, and ethics. If you want a dashboard you can understand in 10 seconds and a website that respects your visitors' privacy, Fathom is a must-have in your tech stack.
For years, Google Analytics was the default choice for every website on the planet. But with the transition to the often-confusing GA4 and increasing global scrutiny over data privacy, founders are looking for an exit strategy. The problem with "free" tools is that you (and your visitors) are the product.
Enter Fathom Analytics. It's a tool that promises to give you the actionable data you need, real-time visitors, top pages, and referral sources without the invasive tracking or the headache of a 50-page report. In this review, we'll see if Fathom is truly the "better" alternative it claims to be.
Fathom Analytics is a simple, privacy-focused web analytics platform. Unlike traditional trackers, Fathom does not use cookies, meaning you can finally ditch those annoying GDPR cookie banners. It provides a single-page dashboard that tells you exactly what you need to know about your traffic in seconds.
According to industry data from W3Techs, Google Analytics is used by over 50% of all websites. However, the market for privacy-first alternatives is exploding. Statista reports that the global data privacy software market is projected to reach $10 billion by 2027, as more companies prioritize ethical data collection over "big data" hoarding.
Trust is a major factor in choosing an analytics provider, and Fathom builds this through its founders, Paul Jarvis and Jack Ellis. Paul Jarvis is a well-known veteran of the "solopreneur" world and author of Company of One, while Jack Ellis is a seasoned developer specializing in high-performance software.
They have kept Fathom 100% independent and bootstrapped. This means they answer to their customers rather than venture capital firms looking for a quick exit. This commitment to "Small Tech" ensures that Fathom stays true to its privacy-first mission without being pressured to monetize user data.
Fathom uses a simple, volume-based pricing model that scales with your traffic:
Every plan includes a 7-day free trial and allows you to track unlimited websites under one account.
Fathom Analytics is the premier choice for founders who value speed, simplicity, and ethics. If you want a dashboard you can understand in 10 seconds and a website that respects your visitors' privacy, Fathom is a must-have in your tech stack.
Using Fathom Analytics ensures that your visitor data is clean and your SEO is fast. But as a SaaS founder or digital business owner, there is a different type of "ghost" in your data that can hurt your bottom line: Serial Disputers and Subscription Fraud.
While Fathom protects your visitors' privacy, you need a tool to protect your profit. This is where 1Capture comes in.
1Capture is an official Stripe Partner designed to secure your revenue stream. Once your marketing and analytics are firing on all cylinders with Fathom, 1Capture sits behind the scenes to ensure that the revenue you generate actually stays in your bank account.
Don't let chargebacks and "bad actors" eat your margins. Check out our Pricing Page or read our Blog to see how 1Capture can secure the growth that Fathom Analytics helps you build.
Integrate 1Capture with your Stripe account in 5 minutes →
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