Selling a small software company used to mean a broker, a long search for buyers and a slow close. Acquire.com puts listings, buyers, documents and escrow on one platform. This review covers how it works, what sellers and buyers paid on 16 October 2026 and who it suits.
Acquire.com calls itself "the largest marketplace to buy and sell profitable online businesses" and says 500k+ entrepreneurs use it. Its home page lists these figures on 16 October 2026:
$500M+ in closed deal volume.
2,000+ startups sold.
$2B+ in verified buyer funds.
20+ years of acquisition experience on the team.
4.7 average rating, based on 500+ reviews.
Those are Acquire.com's own numbers. For sellers, the platform includes valuations, synchronized metrics, ad campaigns for a listing, listing optimization, vetted buyers, automated NDAs, legal document builders and free, secure escrow through its escrow partners. A founder who wants more help can work with one of its SaaS specialists on the sale.
How a sale works on Acquire.com
List the startupPublish a listing with synchronized metrics in front of 500k+ buyers.
Talk to buyersVetted buyers reach out, with NDAs signed automatically.
Close the dealUse the legal document builders and close through free, secure escrow.
These were the seller prices on acquire.com on 16 October 2026. The fee depends on the asking price.
Asking price
Closing fee when you sell
To list
Below $250k
8%
$25 a month
$250k to $1M
7%
$50 a month
Above $1M
6%
$100 a month
The closing fee is the big number. On a $500,000 sale, 7% is $35,000. On a $2 million sale, 6% is $120,000.
Acquire.com closing fee on three example sales (seller pricing, 16 October 2026)
$200,000 sale at 8%$16,000
$500,000 sale at 7%$35,000
$2,000,000 sale at 6%$120,000
Buyers have two options. Basic is free and gives access to public listings and basic company information. A buyer membership starts at $390 and adds instant connections to founders, detailed financials, customer and traffic metrics, AI-powered legal, diligence and closing tools, and the Acquire Academy.
Acquire.com's About page names Andrew Gazdecki as its founder and quotes him: "Acquire.com helps startups get acquired. Simple as that. Our expert people and technology can help you sell your business in just 30 days." The page states the mission as bringing the startup acquisition market together "with trust, transparency, and ease of use", and lists backers including Bessemer Venture Partners and AngelList founder Naval Ravikant.
For a founder with a profitable product and an asking price under a few million dollars, yes. You reach a large pool of buyers, NDAs and escrow are handled for you, and the listing fee is small next to the sale. Plan for the closing fee from day one: on a $500,000 sale, 7% is $35,000, so set your asking price with it in mind.
Acquire.com shows buyers a startup's financials and customer metrics. If what you sell is software with a free trial, 1Capture works on the step after the signup. It is a Stripe Partner Solution and runs on the Stripe account you already have.
Five-minute setup. Connect Stripe in 2 minutes with no developer: one secure connection, nothing to migrate and no code to deploy.
First payments collected automatically.The first payment is collected in the last 2 hours of the trial, and a payment that fails is retried up to 10 times, with an alert to you.
A trial page you can test. 1Capture tests versions of your trial page on an even split and shows you which one wins.
Every conversion attributed. Every signup is tagged with its UTM source and click IDs, so you see which campaigns bring paying customers.
No transaction fees. Every charge runs on your own Stripe account, and 1Capture takes no cut.
1Capture is free forever under $10K MRR, with no credit card to start. See 1Capture's pricing, or read more about trial conversion on the 1Capture blog.
Continue reading about SaaS optimization and revenue growth
Tool Reviews
ZenMaid Review: The "Auto-Pilot" Operating System for Cleaning Businesses
ZenMaid is an all-in-one operations management software tailored exclusively for residential cleaning businesses. Review of features, pricing, and how it automates scheduling and payments.
UserLoop Review: The AI-Powered Feedback Loop for High-Growth DTC Brands
UserLoop is an intelligent survey and customer insights platform built primarily for Shopify-based e-commerce businesses. Review of features, pricing, and alternatives.